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DAY 6

Can Creativity Change the World? 
Host: Publicis Group
Speakers: Maurice Levy (Chairman of the Supervisory Board of Publicis Group), Christine Lagarde (Managing Director oat International Monetary Fund)

Great ideas are the fuel of progress. And creativity is the fuel of change. As the first woman managing director of the IMF during one of the world's most challenging economic crises,

Christine Lagarde is using creativity to fuel both progress and change across the globe. Her innovative thinking is not only used to help global economies grow and prosper, but also to empower young woman to shape the world of tomorrow. 

"The ability to transgress and digress and propose something as an alternative to something that may end up as chaos" is Lagarde's definition of creativity. 

 

"Woman are not given the same chances to achieve their worth and perform as they can. It sometimes takes a rotten situation for woman to rise to the top." 

 

"I was getting frustrated about the French tendency to complain...I like to take risks. I think you can begin creativity with yourself. It's about reinventing yourself, trusting yourself and creating a team."

"The economic crisis made us be creative because we needed to restore confidence. We always need to re-examine and revisit and open the horizon to see what the risks are."

 

"Number one, is the affair of both men and women; men have to endorse and run with it. On a macro point of view, it's mind boggling...it's not right that the second owners are more heavily taxed than the first. There is disincentive for woman here who are usually the second. Number three, look at the bottom line: when you bring woman to the table at all level of the organization, it makes an economic and financial difference."

YOU DON'T NEED TO BE IN THE CREATIVE PROFESSION TO BE CREATIVE. 

Robert Kraft:

"We're in a business that is ego driven, I'm always thinking, how do we differentiate? I'm always looking for quality people."

"What I learned is that we would compete against these big companies where there's division from within. But the key is to get highly talented people, check their egos at the door and don't allow for division from within." 

"When you're doing very well, who gets the credit? Trying to keep them together is the most difficult thing."

"If people are really talented I'll put up with a lot of shit to make it work out."

Ron Howard:

"We have occasionally done some branded content and we had a lot of fun with it. Not as a business but some one-off pieces. But these are the things that make storytelling so interesting, and going forward it's all about storytelling."

"Sustaining success is all about depth."

"Don't make a change for change sake, only when you have something better to put in its place."

Sorrell asks Howard to talk about his experience of working with Netflix as opposed to traditional media. Howard says that Netflix is creatively liberating. The technology is challenging but our job as creatives is to keep the conversations flowing between the stakeholders. It is an experiential and ambitious time which is benefiting the audience and the creative industry.But the audience is always the king and they are going to tell us what they want to watch and when. Howard says the future is not in big screen movies.

 

The future of the NFL. There are so many new and specific camera angles and microphones set up so fans can get those extra views. NFL has a new partnership with Amazon. International expansion is in the near future. Kraft goes into the safety concerns in the sport and claims that football has never been safer than it is now with the current technology and specialists on the field. 

Host: Cannes Debate
Speakers: Sir Martin Sorrell (Founder & CEO of WPP), Ron Howard (Academy Award-winning filmmaker),Robert Kraft (Founder, Chairman, CEO of The Kraft Group)
Martin Sorrell in Conversation with Robert Kraft & Ron Howard 
Creativity in the Experience Age 
Host: SapientRazorfish_ in partnership with Sónar
Speakers: Keri Elmsly (CCO at SapientRazorfish), James Bridle (Artist and Writer), Rafael Lazano-Hemmer (Artist), Kate Crawford (Principal Researcher at Microsoft Research NYC)

Throw away what you think you know. Creative professionals must now construct a world of experience beyond ads. You need 360 vision, rapid adaption and relentlessly questioning perspective. It is no longer enough to solve the creative problem, alternatives must build the technical solutions. Intelligent machines and digital software have potential to threaten our future, but more optimistically, ensure a richer, safer, more playful one. A.I. and mass surveillance need to be systems created without bias. It is becoming a player in our culture and politics...we need forensics of artificial intelligence. Elmsly talked about the auto criminality detector with 90% effectiveness. Criminals have certain facial proportions, it cans a photo comparing it to photogenic records and Faception detects if you are a terrorist or not. Tech is this ever upwards graph into the future, so we all need to thoroughly understand it in order to unlock its potential. This was the inspiration for creating the self-driving car. 

Rafael Lozano-Hemmer is a contemporary artist in the field of interactive installations. His work blurs the boundaries between architecture, digital mediums, performance and human connections. He said his pieces need to be out of control not utilitarian. People need to be free to represent themselves. Risk is an important part of doing an artwork. His mission is to prevent social intelligence, political and military control through interactive and creative practices. 

Some examples of his work

The Lion of St. Mark Interview: David Droga 
Host: Cannes Lions
Speakers: Philip Thomas (CEO of Ascential Events), David Droga (Founder and Creative Chairman of Droga5)

Throw away what you think you know. Creative professionals must now construct a world of experience beyond ads. You need 360 vision, rapid adaption and relentlessly questioning perspective. It is no longer enough to solve the creative problem, alternatives must build the technical solutions. Intelligent machines and digital software have potential to threaten our future, but more optimal.

"Until this event David has won 191 Lions. But at this Cannes this year he's won a whole bunch more - nine so gar - a while total of 200 Lions. Most people dream of winning just one, but David's won 200." 

David Droga:

"The size of the idea is more important than the size of the budget." 

"If you tell me that the right idea is to blow up the moon, I'll try to blow up the moon."

"It's an interesting time because if i was a client, I wouldn't want to buy something just because it's creative, and in my earlier years, I used to sell things on just the creativity. But why should they buy something just because of its creative? It should be because it's right for their business."

"Droga5 have consistantly shifted across different departments."

Droga's Mom's favorite spot of his "Project Tap"

 

 

 

 

 

"If you are in the right place at the right time and get the right opportunities, it can be a great industry. In the ad industry, you can touch and stroke so many parts of society, be an innovator, be business minded, play with incredible brands and work on an incredible range of things. But I still think the diversity of the opportunities in this industry are second-to-none. It might be a harder industry than it used to be, but it's more fun and it's more rewarding."

 

"Once I've got advertising out of my system, I want to be Prime Minister of Australia."

I LOVE TO KNOW WHAT I DON'T KNOW. STAY CURIOUS.

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